العلاقات العامة عبر الأنترنت وأثرها في تعزيز هوية المؤسسة الإقتصادية دراسة ميدانية بمؤسسة الجزائرية للمياه-وحدة غرداية-

Abstract

A complementary study to obtain a master's degree in media and communication sciences specialized in communication and public relations titled "Public relations across the Internet and its impact on strengthening the identity of the economic institution", where our goal of this study to learn the reality of public relations over the Internet in the Algerian Economic Institute of Water, before studying this subject we posed the problem that was as follows: how much the public relations contribute online to strengthening the identity of the economic institution. Our field study also relied on a sample of their Facebook page to find out the reality of public relations across the Internet they have, where we used the descriptive and survey method that reveals information and data to us, and we used quantitative and qualitative methods to express the study. From our diagnosis of this problem, we have reached the following results: The Algerian Water Foundation, Ghardaia, pays attention to the activity of public relations via the Internet, using all available means in this field. The online public relations activity in the Algerian Water Foundation, Ghardaia, takes into account the internal and external audience, and this is at a high level.