الخلاصة:
The study aims to identify the role played by marketing operations based on
the knowledge to improve marketing performance, and it is dealt with
operational marketing through clarifying concepts related to the management of
product development, the relationship between the customer and supply chain,
and demonstrate how the work of each department and the extent of its
importance to the overall performance of the institution in general and in
particular marketing performance. So as to achieve the objectives search,
meetings have been done at the level of telecommunications sector in Ghardaia.
And to find out the views of the respondents ; a questionnaire has been
distributed to staff at four under study institutions, so that we depend on the
historical method and descriptive analytical approach and methods of
descriptive statistics in order to get a solution to the problematic study. The
study found that marketing operations based on knowledge contributes to the
improved performance Institutions under study where it was noted that there is a
positive impact for the management of customer relations on marketing
performance management. However, product development department does not
have a positive impact because of the difficulty of this product in service
institutions along the lines of productive institutions that have a relationship and
high-impact development
