Abstract:
ﺗﻌﺪ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﺘﺤﻮﻝ ﺍﻟﺮﻗﻤﻲ ﻣﻦ ﺍلمﻔﺎﻫﻴﻢ ﺍلحﺎسمﺔ ﺍﻟتي ﺃﺻﺒﺤﺖ ﺫﺍﺕ ﺃهمﻴﺔ ﻣﺘﺰﺍﻳﺪﺓ في ﺍﻟﻌﺼﺮ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻲ،ﺑﻴﻨﻤﺎ
ﺗﺘﻨﻘﻞ ﺍلمﺆﺳﺴﺎﺕ في ﻣﺸﻬﺪ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍلمﺘﻄﻮﺭ ﺑﺎﺳﺘﻤﺮﺍﺭ، ﻓﺈﺎ ﺗﺴﻌﻰ ﺇلى ﺗﺴﺨير ﺍﻷﺩﻭﺍﺕ ﻭﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻟﺘﺤﺴين
ﻋﻤﻠﻴﺎﺎ، ﻭﺗﻌﺰﻳﺰ تجﺎﺭﺏ ﺍﻟﻌﻤﻼﺀ، ﻭﺍلحﻔﺎﻅ ﻋﻠﻰ ﻗﺪﺭﺎ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ في ﺑﻴﺌﺔ ﺃﻋﻤﺎﻝ ﺳﺮﻳﻌﺔ ﺍﻟﺘﻐير،ﻭفي ﻫﺬﻩ ﺍﻟﺪﺭﺍﺳﺔ ﺳﻴﺘﻢ ﺗﺴﻠﻴﻂ
ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺟﻮﺍﻧﺐ ﻣﺘﻌﺪﺩﺓ في مجﺎﻝ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﺘﺤﻮﻝ ﺍﻟﺮﻗﻤﻲ،ﻳﺘﻢ تحﻘﻴﻖ ﻫﺬﻩ ﺍﻷﻫﺪﺍﻑ ﻣﻦ ﺧﻼﻝ تحﻠﻴﻞ مجﻤﻮﻋﺔ ﻣﻦ
ﺍلمﻔﺎﻫﻴﻢ ﻭﺍﻟﻨﻈﺮﻳﺎﺕ ﺍلمﺘﻌﻠﻘﺔ ﺬﻳﻦ ﺍﺎﻟين ﺍلمﺘﻘﺪﻣين،ثم ﺗﺴﻠﻴﻂ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺍلجﻮﺍﻧﺐ ﺍﻷﺳﺎﺳﻴﺔ ﻟﻺﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﺘﺤﻮﻝ
ﺍﻟﺮﻗﻤﻲ، ثم ﺍﺳﺘﻌﺮﺍﺽ ﺍلمﻔﺎﻫﻴﻢ ﺫﺍﺕ ﺍﻟﺼﻠﺔ ﺑﺎﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﺘﺤﻮﻝ ﺍﻟﺮﻗﻤﻲ، ﻭ ﻳﺘﻢ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ تحﺪﻳﺪ مجﺎﻻﺕ ﺗﻄﺒﻴﻖ ﺍﻹﺩﺍﺭﺓ
ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ في ﺍلمﺆﺳﺴﺎﺕ، ﺑﺎﻹﺿﺎﻓﺔ ﺇلى ﺍﻟﺘﻌﺮﻑ ﻋﻠﻰ ﺍلمﻌﻮﻗﺎﺕ ﺍﻟتي ﻗﺪ ﺗﻌﻮﻕ ﻋﻤﻠﻴﺔ ﺗﻄﺒﻴﻖ ﺍﻹﺩﺍﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ،ﻭفي ﺍﻷﺧير ﺧﺎتمﺔ
ﻧﺴﺘﻌﺮﺽ ﻓﻴﻬﺎ ﺃﻫﻢ ﺍﻻﺳﺘﻨﺘﺎﺟﺎﺕ ﻣﻊ ﺗﻘﺪيم ﺗﻮﺻﻴﺎﺕ في ﺍلمﻮﺿﻮﻉElectronic management and digital transformation are critical concepts that have become
increasingly important in the technological age. As organizations navigate the ever-evolving
technology landscape, they seek to harness digital tools and strategies to improve their operations,
enhance customer experiences, and maintain their competitiveness in a rapidly changing business
environment. In this study, multiple aspects in the field of electronic management and digital
transformation will be highlighted, These goals will be achieved by analyzing a set of concepts and
theories related to these two advanced fields, then highlighting the basic aspects of electronic
management and digital transformation, then reviewing the concepts related to electronic
management. And digital transformation, and the focus is on identifying the areas of application of
electronic management in institutions, in addition to identifying the obstacles that may hinder the
process of implementing electronic management, and finally a conclusion in which we review the
most important conclusions and provide recommendations on the subjec.
