Abstract:
This study aimed to know the role of radio programs in preserving
the cultural identity of a sample of the general audience listening to
Radio Ghardaia، as well as to identify the contribution of Radio
Ghardaia in the introduction of local heritage ،as well as to know the
extent to which local radio contributes to the promotion of local
culture، as well as the preservation of identity and heritage، and to
achieve the goal of the study the questionnaire was applied، using the
quantitative approach ،The following results were reached:
1) that the radio provided cultural awareness through its
contribution to the definition of the local cultural heritage.
2) The radio had an active role in building cultural awareness
among listeners and members of the community and in
promoting the local culture.
3) that the radio contributed to the awareness of the public in
preserving the local cultural heritage through its various
cultural and heritage programmes.
4) The local radio contributes to the dissemination of local
culture among the people of the region.
5) The local radio contributed to the promotion of local
products through its programmes.